Are you looking for new ways to enhance your business’s online presence? Google Business Profiles just got an upgrade with the addition of long form videos! This exciting update allows businesses to showcase their products, services, and brand in a more dynamic and engaging way. In this blog post, we’ll explore the benefits of adding videos to your profile and provide tips on how to create compelling content that will attract potential customers. So sit back, grab a cup of coffee, and let’s dive into the world of long form videos on Google Business Profiles!

Introducing Long Form Videos to Google Business Profiles

Long form videos have been introduced to Google Business Profiles, providing an exciting new opportunity for businesses to showcase their products and services. With this new feature, companies can create engaging content that helps them stand out from the competition.

Adding long form videos to your Google Business Profile is a great way to give potential customers a deeper understanding of what your business offers. Whether you want to show off your latest product line or provide an inside look at how your company operates, the possibilities are endless.

One of the biggest benefits of adding long form videos is that they help increase user engagement on your profile. By providing high-quality content that’s both informative and entertaining, you’re more likely to capture users’ attention and keep them engaged longer.

Another benefit of using long form videos on Google Business Profiles is that they can help improve search engine rankings. Video content has become increasingly popular in recent years, with many users preferring it over traditional text-based content. This means that businesses who use video are more likely to rank higher in search results than those who don’t.

Introducing long form videos to Google Business Profiles is a game-changer for small businesses looking to improve their online presence. By creating compelling video content that showcases what makes your business unique, you’ll be able to attract new customers and grow your brand in ways you never thought possible before!

Benefits of Adding Videos To Your Profile

Adding videos to your Google Business Profile can bring numerous benefits that can help boost the online presence of your brand. One of the key advantages of incorporating videos into your profile is that they provide an opportunity for you to showcase what makes your business unique. Through video content, you can highlight special features or products and give potential customers a taste of what they can expect from doing business with you.

Videos also have a higher engagement rate than text-based posts, meaning that viewers are more likely to interact with them by liking, commenting or sharing. This increased level of engagement not only helps build brand awareness but also creates opportunities for organic growth as viewers share your content across their networks.

Moreover, adding videos to your profile provides greater visibility within search results. Since Google prioritizes video content in its search algorithms, creating quality video content will improve the chances of appearing at the top page rankings when people search relevant keywords related to your brand.

In summary, investing time and effort in creating engaging and informative videos for inclusion in your Google Business Profile provides significant long-term advantages which ultimately result in better branding recognition and customer loyalty.

What Types of Videos Can You Add?

When it comes to adding videos to your Google Business Profile, the possibilities are endless. Videos can provide a unique and engaging way for potential customers to learn more about your business and what you have to offer. Here are some types of videos that you can add:

1. Product demos: Showcase your products in action with a video demonstration that highlights their features and benefits.

2. Customer testimonials: Let satisfied customers do the talking by featuring video testimonials on your profile.

3. Behind-the-scenes footage: Give viewers an inside look at how your business operates with behind-the-scenes footage of your team or workspace.

4. How-to guides: Share valuable information with potential customers by creating instructional videos on topics related to your business.

5. Event coverage: Highlight special events hosted by or involving your business, such as product launches, grand openings, or charity fundraisers.

Adding a variety of different types of videos can help keep your profile fresh and interesting for viewers while also showcasing all aspects of what makes your business unique.

How to Upload Videos To A Google Business Profile

Uploading videos to your Google Business Profile is a simple process that can greatly enhance the user experience and increase engagement with potential customers. To start, log in to your Google My Business account and select the location you want to add a video to.

From there, click on the “Photos” tab in the left-hand menu and select “Video.” You can choose from existing videos or upload a new one from your computer or mobile device. Keep in mind that Google recommends using videos between 30 seconds and two minutes long.

Once you’ve selected your video, give it an appropriate title and description that accurately reflects its content. This will help users understand what they’re watching and encourage them to engage further with your business.

Hit publish! Your video should now be visible on your Google Business Profile for all potential customers to see. Don’t forget to monitor its performance through insights provided by Google My Business so you can optimize future videos for even better results!

Tips for Creating Engaging Content

Creating engaging content is essential for any successful marketing strategy. Here are some tips to help you create compelling videos that will resonate with your audience.

Firstly, you need to understand your target audience and what they want from your business. Create a buyer persona that reflects their interests, pain points, and purchasing habits.

Secondly, keep your videos short and sweet. Attention spans are getting shorter by the day, so make sure every second counts. Get straight to the point and deliver value in an entertaining way.

Thirdly, use high-quality visuals and audio to improve the overall quality of your video. Poor production values can detract from even the best content.

Fourthly, tell a story with your video instead of just selling a product or service. This approach creates an emotional connection between viewers and brands while making them more memorable.

Promote sharing by adding social media buttons on all platforms where you share these videos – this increases views as well as engagement levels!

Analyzing Video Performance on Your Business Profile

Analyzing video performance on your Google Business Profile is crucial to determining the success of your marketing efforts. By reviewing metrics such as views, engagement rates, and click-throughs, you can gain insights into what types of videos resonate with your audience.

One important metric to consider is view duration, which measures how long viewers watched your video. A high view duration indicates that viewers found your content interesting or informative enough to watch until the end. If you notice a low view duration, it may be time to re-think the content or format of your videos.

Another important metric is engagement rate, which measures how many viewers interacted with your video by liking, commenting, sharing or subscribing to your channel. A high engagement rate indicates that viewers are interested in learning more about your business and engaging with its content.

By analyzing these metrics and making adjustments accordingly, you can optimize the performance of future videos uploaded on Google Business Profiles and increase brand awareness among potential customers.


As we wrap up this article on Long Form Videos and Google Business Profiles, it’s clear that adding video content to your profile can have a significant impact. By showcasing your products or services through engaging and informative videos, you’ll be able to attract more potential customers and stand out from competitors.

Remember that there are various types of videos that you can add to your profile, such as product demos, customer testimonials, behind-the-scenes footage, and educational content. And with the recent introduction of Long Form Videos on Google Business Profiles, businesses now have even more flexibility in terms of video length.

When uploading videos to your profile, keep in mind some tips for creating engaging content: focus on telling a story instead of just promoting your business; include a strong call-to-action at the end; optimize the title and description for search engines; and make sure the video is high-quality with good sound.

Regularly analyzing the performance metrics of your videos will help you understand what type of content resonates best with viewers so that you can continue producing successful video campaigns.

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